Setting Up Shop Summer Series
Build your business with confidence and creativity – one week at a time.
Are you starting a business or need to reboot your foundations?
Join us for a hands-on, four-part summer training series designed to help you set up shop the smart way – with the right tools, strategy, and content to attract your ideal audience.
Whether you're just starting out or need a structured reset, this series gives you practical, guided time to build the core parts of your business using accessible tools and AI-powered support.
What You’ll Learn
Each session includes live demonstrations, guided exercises, personal feedback, and time to work on your own materials.
You’ll leave with real progress — not just ideas.
Week 1: Canva & Email Marketing
📅 Tuesday 23rd July
🕐 1–5 pm | 📍Leiden VVV
- Design simple, professional visuals in Canva
- Set up and write your first email campaigns
- Learn what content to send and how often
Week 2: Mapping Your Business & Using AI for Content
📅 Tuesday 30th July
🕐 1–5 pm | 📍Leiden VVV / Online
- Define your offer, customer journey & services
- Use AI prompts to generate headlines, bios, FAQs & more
- Get AI to help you think (not just do!)
Week 3: Content Writing & Social Media Scheduling
📅 Tuesday 6th August
🕐 1–5 pm | 📍Leiden VVV
- Create a month of content in one afternoon
- Learn writing structures that make it easier
- Use tools to schedule and stay consistent
Week 4: Building Your Business Foundations
📅 Tuesday 13th August
🕐 1–5 pm | 📍Leiden VVV / Online
- Set your goals, pricing, and workflow basics
- Understand systems to stay organised as you grow
- Map out your next 3 months with clarity
Pricing
€35 per session (in person or online)
Book all sessions €120 (save €20)
10 spots only for in person events
Who is it for?
Early-stage entrepreneurs
Freelancers and solo business owners
Anyone needing structured time and support to get organised
Ideal for creatives, consultants, and service-based businesses
Meet The Trainers
Your trainers have a wealth of experience and expertise in business development, data intelligence and content delivery
Louisa Stewart
Data Intelligence Specialist
With nearly two decades of experience across the public and private sectors, Louisa is an expert in business systems, automation, and data intelligence.
Mags Thomson
Messaging & Marketing Maverick
Mags helps business owners create marketing assets that articulate their message and brand identity with clarity, ensuring everything feels aligned with your core values and vision.