
Building a business is rarely a straight path. It's a journey of ideas, experiments, lessons, and small wins that shape who you are as an entrepreneur.
This eBook explores the realities of starting and growing a business, from embracing change and learning from failure, to finding support, celebrating progress and staying curious.
Each chapter captures real experiences, honest reflections, and gentle reminders that you don't have to have it all figured out. Business isn't about perfection; it's about learning, adapting, and building something that works for you.
What's Inside:
Stay True To Yourself
Reframe The Sales Call
There Is No Magic Formula
Your Comfort Zone has Value
Don't Work To Rest, Rest To Work
You Can Always Change It
Selling Is Helping
You Don't Have To Do Everything Alone
Celebrate Your Wins No Matter How Small
Always Be Open To Learning New Things

Someone once said "The day you stop learning is the day you stop living."It's one of those simple truths that stays with you - because it's undeniably true.
Learning doesn’t have to mean reading textbooks or enrolling in courses. It can be as small as looking up a word you don’t understand, watching a tutorial to f ix something that’s been annoying you, or discovering a better way to do something you’ve done for years. Each moment of curiosity keeps your mind awake and your creativity alive.
Here are some questions to ask yourself:
1. What did I learn today that I can apply to my business or personal growth?
2. How am I leveraging my past experiences and knowledge in my current business?
3. What gaps or limitations do I have, and where do I need to seek help or collaborate with others?
4. Wh are the people (mentors, peers, advisors) I can learn from, and I am actively seeking their input?
Download the eBook to find out more!

Louisa Stewart
Data Intelligence Specialist

Mags Thomson
Messaging & Marketing Maverick

Tony Gordon
Business Mindset Consultant

Setting Up Shop is a collaborative initiative by Changing Your Mind Ltd., Blue Ninja, and House of Hives.
As co-founders, Louisa Stewart, Tony Gordon, and Mags Thomson are dedicated to empowering new business owners with the knowledge and confidence to build strong, value-driven foundations.
Our goal is to help entrepreneurs make informed decisions that align with their core values and personality, so they can create a business that’s not just successful, but truly theirs.
Copyrights 2025 | Setting Up Shop | Privacy Policy | Terms & Conditions