
Starting a business is exciting, but it can also feel overwhelming. There are so many decisions to make, new skills to learn, and moments where you wonder if you’re doing it right.
The Setting Up Shop team has gathered ten simple truths about running a business; the kind of things we wish someone had told us when we first started. Each one comes with a question to help you reflect, refocus, and move forward with confidence.
Have you stopped to consider these truths in your own business journey?

Sometimes we get so caught up in wanting everything to be perfect before we take action. You can sit at the drawing board forever, refining your business, your idea, or your plan, and never actually launch it. But at some point, you just have to do it. Build it as you go along and pivot as needed.
ASK YOURSELF: What strengths from previous versions of my business can I carry forward?

Louisa Stewart
Data Intelligence Specialist

Mags Thomson
Messaging & Marketing Maverick

Tony Gordon
Business Mindset Consultant

Setting Up Shop is a collaborative initiative by Changing Your Mind Ltd., Blue Ninja, and House of Hives.
As co-founders, Louisa Stewart, Tony Gordon, and Mags Thomson are dedicated to empowering new business owners with the knowledge and confidence to build strong, value-driven foundations.
Our goal is to help entrepreneurs make informed decisions that align with their core values and personality, so they can create a business that’s not just successful, but truly theirs.
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