Buy Locally – Even If That’s Globally

Setting Up Shop

When we talk about buying local, most people picture a physical place. A shop on the high street, a familiar face behind the counter, somewhere close to home where there is a sense of familiarity and routine. That version of local is important, and it still holds a lot of value. But in reality, the idea of “local” has shifted. It is no longer just about geography. It is about connection.