What Story Is Your Business Telling You?
Most business owners can tell you exactly what's left to do. The next client. The next project. The next goal. Ask them what they've achieved recently, however, and the answer is often much less immediate.

Most business owners can tell you exactly what's left to do. The next client. The next project. The next goal. Ask them what they've achieved recently, however, and the answer is often much less immediate.

We explore why technology can feel so overwhelming for new business owners and why the question "What does everyone else use?" may not be the most useful place to start. Instead, it invites a different question: What do you actually need?

Testimonials are one of those things that everyone agrees are important, yet so many business owners struggle to get them. The challenge is not just about asking. It is about understanding why people hesitate in the first place.

When we talk about buying local, most people picture a physical place. A shop on the high street, a familiar face behind the counter, somewhere close to home where there is a sense of familiarity and routine. That version of local is important, and it still holds a lot of value. But in reality, the idea of “local” has shifted. It is no longer just about geography. It is about connection.

Goals are often presented as something fixed. You set them at the start of the year, you commit to them, and then you’re expected to follow through no matter what. If you don’t hit them, it can feel like you’ve failed. If you change them, it can feel like you’ve given up. For many new business owners, this creates unnecessary pressure.

Every business begins with a dream, whether we consciously acknowledge it or not. It might not start as a clearly defined vision, but there is always something that draws a person towards building something of their own.