What Story Is Your Business Telling You?

What Story Is Your Business Telling You?

What Story Is Your Business Telling You?Setting Up Shop

Most business owners can tell you exactly what's left to do. The next client. The next project. The next goal. Ask them what they've achieved recently, however, and the answer is often much less immediate.

What Tech Do You Actually Need?

What Tech Do You Actually Need?

What Tech Do You Actually Need?Setting Up Shop

We explore why technology can feel so overwhelming for new business owners and why the question "What does everyone else use?" may not be the most useful place to start. Instead, it invites a different question: What do you actually need?

Testimonials: why they matter, why they’re hard, and how to make them work for you

Testimonials: why they matter, why they’re hard, and how to make them work for you

Testimonials: why they matter, why they’re hard, and how to make them work for youSetting Up Shop

Testimonials are one of those things that everyone agrees are important, yet so many business owners struggle to get them. The challenge is not just about asking. It is about understanding why people hesitate in the first place.

Buy Locally – Even If That’s Globally

Buy Locally – Even If That’s Globally

Buy Locally – Even If That’s GloballySetting Up Shop

When we talk about buying local, most people picture a physical place. A shop on the high street, a familiar face behind the counter, somewhere close to home where there is a sense of familiarity and routine. That version of local is important, and it still holds a lot of value. But in reality, the idea of “local” has shifted. It is no longer just about geography. It is about connection.

Refreshing Your Goals

Refreshing Your Goals

Refreshing Your GoalsSetting Up Shop

Goals are often presented as something fixed. You set them at the start of the year, you commit to them, and then you’re expected to follow through no matter what. If you don’t hit them, it can feel like you’ve failed. If you change them, it can feel like you’ve given up. For many new business owners, this creates unnecessary pressure.

Why Entrepreneurs Need Dreams (And How to Keep Them Alive)

Why Entrepreneurs Need Dreams (And How to Keep Them Alive)

Why Entrepreneurs Need Dreams (And How to Keep Them Alive)Setting Up Shop

Every business begins with a dream, whether we consciously acknowledge it or not. It might not start as a clearly defined vision, but there is always something that draws a person towards building something of their own.