The Connection Between Mind and Business
“I am proud to be the living proof my system works” - Tony Gordon
Tony Gordon is a growth mindset coach with over 25 years of experience dedicated to empowering companies, individuals, and students to master their emotional intelligence and overcome personal and professional challenges. As the founder of Changing Your Mind Ltd, Tony specialises in alleviating stress, overwhelm, and burnout through a unique blend of coaching techniques, including positive impact coaching, performance breakthroughs, Neuro-Linguistic Programming (NLP), and hypnotherapy.
Tony’s professional journey began in Warwickshire, where he worked in the security industry as a control room manager from 1995 to 2002. This role provided a solid foundation in people management and customer service, sparking his interest in coaching and personal development.
In 2003, he returned to Scotland and continued his career with First Direct bank. Here, Tony excelled in various roles, including customer service, sales, performance coaching, and quality coaching, helping individuals and teams tackle both personal and professional issues.
Confronting Personal Challenges
Tony’s resilience was profoundly tested when he contracted an illness affecting his kidneys and bladder. Enduring frequent infections and multiple hospitalisations, he faced unbearable physical pain and emotional strain. Despite losing a kidney and being told he would live with chronic pain for the rest of his life, Tony’s determination never wavered.
He explored holistic treatments, deepened his understanding of mental health. He saw how belief and a positive mindset were the building blocks on which to climb up and over his issues. This transformative journey not only helped him cope but enabled him to thrive, inspiring his mission to support others facing their own emotional and mental health challenges.
Inspired Work
In 2021, Tony left First Direct to establish Changing Your Mind Ltd, a platform dedicated to helping clients achieve personal and professional growth. He became a Master Practitioner in NLP and a certified professional hypnotherapist. His toolkit expanded to include Emotional Freedom Technique and meditation, alongside the personalised strategies he developed to manage his own health.
Tony’s approach is rooted in lived experience and professional expertise. He empowers companies and people to master their emotional intelligence and tackle their pain points, to reach their goals and aspirations.
