Stop Thinking About What the Algorithm Wants

Something I say to people a lot is that how we communicate with our clients shouldn't be significantly different from how we communicate with our audience.

By Mags Thomson

As an example, let’s take the discussion about whether or not you HAVE to be on video. Video is currently what the algorithm prefers. But if you hate being on video, you're not going to shine on video and you likely won’t utilise video in how you deliver your service to your clients. Everybody has their preferred methods of taking in information, but we also have ways that we like sharing information. Sharing your message in the way that feels best for you, is going to make you shine the most and will attract the people who like how you communicate, people who will enjoy working with you.

If you are constantly on video because the algorithm likes it, you may attract a bunch of people who like watching videos. Then when you deliver your service or programmes, there is zero video. That's weird, right? That's a little bit catfishery. It’s inauthentic.

So, stop thinking about what the algorithm wants, because mostly the algorithm wants you to pay for advertisement. Instead, think about what YOU want. How do you like communicating? Do that and find the people who appreciate it. Find other people who like your message and are happy to share it with their friends too. Take the focus away from what the algorithm wants and instead invite people to genuine human connection.

Previously published on https://www.houseofhives.com/mags-musings/stop-thinking-about-what-the-algorithm-wants