Stop Thinking About What the Algorithm Wants
Mags Thomson Published on: 07/08/2025
Something I say to people a lot is that how we communicate with our clients shouldn't be significantly different from how we communicate with our audience.
Mags Thomson
Why You Shouldn’t Always Be Closing and What to Focus on Instead
Mags Thomson Published on: 19/03/2025
In the world of business the pressure to constantly sell can be overwhelming. We often hear that every conversation should aim to close a sale or convert a lead. But what if there was a different way to approach these interactions? Spoiler alert: There is, and it’s much more effective in the long term.
The What How and Why of Niching
Mags Thomson Published on: 19/02/2025
Many entrepreneurs hesitate to niche because they fear turning people away. In this blog post we look at what niching really is, how to do it and why it is important for your new business marketing strategy