Setting Up ShopFor many business owners, there's an invisible switch. One moment they're relaxed, funny and full of personality. The next, they're writing a social media post that sounds like it came from a company they've never worked for.
Setting Up ShopTestimonials are one of those things that everyone agrees are important, yet so many business owners struggle to get them. The challenge is not just about asking. It is about understanding why people hesitate in the first place.
Setting Up ShopThe question everyone gets stuck on: “What’s your unique selling point?” It’s one of those questions that almost every new business owner gets asked, and more often than not, it creates more confusion than clarity.
Setting Up ShopThere is a quiet pressure that many business owners feel, especially in the early stages. You look around at the big brands. The polished messaging. The consistent tone. The perfectly crafted campaigns. And somewhere along the way, it starts to feel like that is the standard you need to live up to.
Mags ThomsonSomething I say to people a lot is that how we communicate with our clients shouldn't be significantly different from how we communicate with our audience.
Mags ThomsonMany entrepreneurs hesitate to niche because they fear turning people away. In this blog post we look at what niching really is, how to do it and why it is important for your new business marketing strategy