Marketing

Be Heard (Without Copying the Big Corporations)

Setting Up Shop

There is a quiet pressure that many business owners feel, especially in the early stages. You look around at the big brands. The polished messaging. The consistent tone. The perfectly crafted campaigns. And somewhere along the way, it starts to feel like that is the standard you need to live up to.

Stop Thinking About What the Algorithm Wants

Mags Thomson

Something I say to people a lot is that how we communicate with our clients shouldn't be significantly different from how we communicate with our audience.

The What How and Why of Niching

Mags Thomson

Many entrepreneurs hesitate to niche because they fear turning people away. In this blog post we look at what niching really is, how to do it and why it is important for your new business marketing strategy