Stop Thinking About What the Algorithm Wants

Stop Thinking About What the Algorithm Wants

Stop Thinking About What the Algorithm WantsMags Thomson
Published on: 07/08/2025

Something I say to people a lot is that how we communicate with our clients shouldn't be significantly different from how we communicate with our audience.

The What How and Why of Niching

The What How and Why of Niching

The What How and Why of NichingMags Thomson
Published on: 19/02/2025

Many entrepreneurs hesitate to niche because they fear turning people away. In this blog post we look at what niching really is, how to do it and why it is important for your new business marketing strategy