Countering the Negatives

Whether you're just getting started or refining your early-stage business, this course gives you practical insights and actionable steps to set up your business successfully—without getting stuck in the negatives.

This course explores the issues of negative self-talk and how to manage it, as well as those challenging elements of choosing a business name, registration, even who to ask for advice when you are moving from idea to getting the business up and running.

Here's what you get:

7 videos full of useful information
Transcripts of each video
Resources aligned with the topics (more will be added over time)

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Meet the Team

Louisa Stewart

Data Intelligence Specialist

With nearly two decades of experience across the public and private sectors, Louisa is an expert in business systems, automation, and data intelligence.

Tony Gordon

Business Mindset Consultant

Tony’s approach combines cutting-edge leadership theory with practical, results-oriented methodologies, ensuring measurable improvements in both individual and collective leadership performance.

Course Lessons

Negative Self-Talk

That little voice in your head—the one that tells you you’re not good enough, that you can’t do it, that doubts every move you make—can have a huge impact on your confidence, decision-making, and overall performance in business. But here’s the truth: that voice only has power because you allow it to.

In this video, we’ll explore practical strategies to prevent and challenge negative self-talk, helping you shift your mindset and build the confidence you need to succeed.

5:03 min

Who To Talk To When Setting Up Your Business

Starting a business is exciting, but those early conversations can be challenging. When you share your idea, you might encounter scepticism—questions like “Are you sure?” or “What if it doesn’t work?” can plant seeds of doubt and shake your confidence.

In this video, we’ll explore how to approach these conversations with the right mindset. We'll talk about finding the right people to confide in and you’ll learn how to filter constructive feedback from unhelpful negativity and stay focused on your vision.

4:31 min

Choosing A Business Name and Registering

Choosing a business name can feel like a major hurdle. Many entrepreneurs get stuck in this stage, coming up with great ideas only to find that the name is already taken, trademarked, or unavailable on key platforms.

In this video, we’ll walk through the essential steps of selecting a business name, including how to conduct due diligence, check for trademarks, and secure domain names and social media handles. We’ll also explore the importance of choosing a name that reflects your brand identity while being practical for long-term growth. By the end of this section, you’ll have the tools to confidently pick a name that works for both you and your business.

8:01 min

Networking and Getting Clients

Getting your business off the ground is one thing—finding your first clients is another challenge entirely. Many new entrepreneurs assume that being great at what they do is enough to bring in business, but in reality, clients won’t just appear out of nowhere.

In this video, we’ll break down the key steps to attracting and securing your first clients, from building your network and leveraging word-of-mouth to creating a strong online presence.

4:17 min

Setting Up Your Online Identity

Your online presence is one of the first things potential clients will look for when they come across your business. But where should you start? Do you need a website right away, or are there other options?

In this video, we’ll explore the different ways to establish your business online, from securing your domain name to picking your social media platforms.

7:46 min

Systems You Need To Start

Starting a business comes with a flood of advice on which tools and systems you must have—but the reality is, you don’t need everything all at once. In this video, we cut through the noise and focus on the essentials.

We’ll walk you through the foundational systems that every business needs to get started, and how you can pick the ones that work best for you.

10:25 min

Countering the Negatives Wrap Up

Starting a business comes with its fair share of doubts and challenges, and throughout this course, we've explored how to navigate them. In this final video, we reflect on the key takeaways.