Have Your C.A.K.E and Eat It Too Course

Building a business doesn’t have to feel overwhelming. In Have Your C.A.K.E. and Eat It Too, we give new entrepreneurs and early-stage business owners the core foundations they need to start, grow, and thrive with confidence.

This practical, hands-on course guides you through the essentials of running a business, while keeping things simple, structured, and supportive.

Clarity – Define your vision, values, and ideal clients so you know exactly what you’re working towards.

Action – Turn big goals into realistic steps that move your business forward without the overwhelm.

Knowledge – Learn the essential systems, tools, and strategies that actually work for small businesses.

Execution – Put everything into practice and see your ideas turn into reality.

Whether you’re just starting out or need to reset your foundations, Have Your C.A.K.E. and Eat It Too helps you cut through the noise, make informed decisions, and build a business that works for you.

Because every entrepreneur deserves solid foundations and a slice of cake along the way!

Here's what you get:

4 sections with 7 main videos in each
Transcripts of each video
Resources aligned with the topics (more will be added over time)
Over 5 hours of content from three informative perspectives

Today Just €199

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Meet the Team

Louisa Stewart

Data Intelligence Specialist

With nearly two decades of experience across the public and private sectors, Louisa is an expert in business systems, automation, and data intelligence.

Mags Thomson

Messaging & Marketing Maverick

Mags helps business owners create marketing assets that articulate their message and brand identity with clarity, ensuring everything feels aligned with your core values and vision.

Tony Gordon

Business Mindset Consultant

Tony’s approach combines cutting-edge leadership theory with practical, results-oriented methodologies, ensuring measurable improvements in both individual and collective leadership performance.

Here's an example of what to expect

Course Lessons

Clarity

Every successful business starts with a clear foundation. Clarity isn’t just about knowing what you do; it’s about understanding why you do it, who it’s for, and how it fits into the bigger picture. With that foundation, you’ll be able to design the right business model, make smarter strategic choices, and confidently position your offer.

Clarity cake of choice: cupcake

50 min

Action

Clarity gives you direction—but action is what turns ideas into reality. In this section, we focus on moving from vision to implementation. You’ll learn how to test your ideas, build momentum step by step, and adapt as you go. Taking action doesn’t mean having everything figured out from the start, but it does require strategic thinking and planning.

From there, we continue learning while doing, overcoming the fear of getting it wrong, and finding practical ways to move forward even with limited time and resources. By the end of this section, you’ll feel confident turning your ideas into plans and your plans into progress, knowing how to take the right steps, at the right time, without getting stuck in overthinking.

Action cake of choice: eclair

45 min

Knowledge

In this section, we’ll explore what we really mean by knowledge in business, and how it underpins everything from building credibility and trust to developing strategies, mitigating risks, and driving innovation. We’ll also look at how knowledge helps you solve problems more effectively and optimise the resources you already have.

If clarity gives you direction, and action gets you moving, then knowledge is what keeps you on track and helps you make smart decisions along the way. It’s about understanding your business, your market, your customers, and yourself — and using that understanding to grow with purpose. So let’s dive in and explore how you can harness knowledge to make confident, informed choices and take your business to the next level.

Action cake of choice: cherry pie

55 min

Execution

Execution is the stage where all the clarity, action, and knowledge you’ve built come together to create real results. Having a plan is important, but it’s the follow-through that determines whether your business grows or stalls. In this section, Tony and Mags explore what execution really means for small business owners, from validating your ideas and establishing feedback loops, to building credibility, staying authentic, and leading yourself effectively.

You’ll also learn how to keep your priorities straight, maintain accountability, and create the momentum that carries your business forward. Execution isn’t about perfection – it’s about consistent, aligned action that brings your vision to life.

Execution cake of choice: black forest gateau

40 min

Extra Resources

We have a variety of resources to help you work through these four key areas, including videos, worksheets and guides. Check back regularly to see if new resources have been added to your course, all as complimentary extras!